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  #201  
Old 07-16-2014, 03:20 PM
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Originally Posted by OLELEFTY24 View Post
You might want to get your eyes checked. That looks nothing like our new logo.
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  #202  
Old 07-16-2014, 03:21 PM
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I could like it eventually but the compromise of the letter T annoys me right off the bat. I understand the bunching effect to make the letters look equal in size but the appearance wreaks of some amateur drafting team's hs project. They just butchered our Block T...
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  #203  
Old 07-16-2014, 03:32 PM
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I don't get it? What exactly is it? A flying "D?" Is that a wing attached to the "D?" I was praying the rumors of the new logo resemblin' the FilthyFlyers was BS.

Uh boy...the only team I hate more than Nerda Dame is the Filthadelphia Flyers. Geez....
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  #204  
Old 07-16-2014, 03:47 PM
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I just don't understand why they didn't take one of the old-school logos and modernize it. I think a lot of people were craving that.
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  #205  
Old 07-16-2014, 04:04 PM
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Now I'm really interested to see what the new uniforms will look like. I really hope there are tight fitting and and simple. The "Dayton" font in the new logo would actually look really good across the front of the jerseys. Any word on if the rumor about the new court being unveiled on Friday is true? If so, maybe we will get to see the uniforms then too.
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  #206  
Old 07-16-2014, 04:17 PM
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I think I like it. I like the "D" better in it's two color form, with contrast between the wing and the "D". It gets a bit confusing when it is one color.

Last edited by Fudd; 07-16-2014 at 04:19 PM..
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  #207  
Old 07-16-2014, 04:18 PM
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I like it as well, but the T and the Y throw me off a little bit.
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  #208  
Old 07-16-2014, 04:23 PM
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Nobody commenting on the colors. Looks to be more red red and navy blue. Again, it works for me. I want a hat.
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  #209  
Old 07-16-2014, 04:33 PM
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Not terrible. I don't hate it.
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  #210  
Old 07-16-2014, 05:03 PM
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Once UD makes the announcement official, I will post the drawing I did of it several weeks ago in PP+ based on when I saw it. Full disclosure: I am not Picasso!
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  #211  
Old 07-16-2014, 05:13 PM
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A ringing endorsement....

Originally Posted by longtimefan View Post
Not terrible. I don't hate it.
....if ever I heard one.

Longtimer, I was awaiting (anxiously) your opinion. And, I take your comment as one of approval....especially since as time passes in matters like this,...and one becomes used to a change,...the change almost invariably seems better than at first. So, "Not terrible. I don't hate it." will eventually give way to,..."I suppose it's not that bad."....follwed by, "Well, it's acceptable.",....and then, "Not bad at all."....and finally, "Really cool". Or something like that.

I'm betting that most of us will feel that way as the new scheme of things grows on us.

Go Flyers!
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  #212  
Old 07-16-2014, 05:18 PM
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[QUOTE=Chris R;362850]Once UD makes the announcement official, I will post the drawing I did of it several weeks ago in PP+ based on when I saw it. Full disclosure: I am not Picasso![/QUOTE]

Why no...no you're not!
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  #213  
Old 07-16-2014, 05:24 PM
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Originally Posted by CE80 View Post
Nobody commenting on the colors. Looks to be more red red and navy blue. Again, it works for me. I want a hat.
It looks like the colors are Pantone 655C Blue and 199C Red. PMS 655C is a dark blue. The red is pretty much the same. The old colors were Pantone 288 blue and 200 Red.

Last edited by Gem City; 07-16-2014 at 05:39 PM..
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  #214  
Old 07-16-2014, 05:33 PM
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In a word, Meah! If that is indeed the new "logo", it seems to be much ado about very little. I hope we didn't shell out a lot of cash for that.
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  #215  
Old 07-16-2014, 05:35 PM
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VD?

Does anyone else think that the blue portion looks like a "V"? Essentially making our logo "VD"? Based on my experience at Dayton, this may be appropriate.

Note that I know it isn't a "V" directly, but my brain almost thinks it is with the other half hiding behind the "D". Aren't we programmed to see letters in these things?

Last edited by SC_Flyer; 07-16-2014 at 05:38 PM..
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  #216  
Old 07-16-2014, 05:43 PM
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Originally Posted by UACFlyer View Post
....if ever I heard one.

Longtimer, I was awaiting (anxiously) your opinion. And, I take your comment as one of approval....especially since as time passes in matters like this,...and one becomes used to a change,...the change almost invariably seems better than at first. So, "Not terrible. I don't hate it." will eventually give way to,..."I suppose it's not that bad."....follwed by, "Well, it's acceptable.",....and then, "Not bad at all."....and finally, "Really cool". Or something like that.

I'm betting that most of us will feel that way as the new scheme of things grows on us.

Go Flyers!
Maybe....as long as the colors aren't orange and black I'll try my best not to hate it.

But have to agree with Bat...kinda like waiting for the new SI swimsuit edition and then it comes with this as the cover shot:

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  #217  
Old 07-16-2014, 05:53 PM
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Fail

Wow - still hoping this is not it. If it is ... complete and utter failure.
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  #218  
Old 07-16-2014, 06:01 PM
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Originally Posted by priceg75 View Post
You might want to get your eyes checked. That looks nothing like our new logo.
I think he was saying it had the feel of the stuff Nike has done for Oregon.
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  #219  
Old 07-16-2014, 07:10 PM
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I just googled college sports logos and was surprised by how bad most of them are. I feel pretty good about what we just got in comparison. It looks like most schools go for simplicity. The ones that are too detailed begin to look silly, IMO.

I do really like the script of "Dayton". The unusual shaped D and connected Y+T gives it just enough interest, IMO.

You really have to remember what we had to appreciate what a leap forward it is. The old logo hurts the eyes.




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  #220  
Old 07-16-2014, 07:24 PM
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Forgive me, I hope it doesn't happen, but I think if we chant "We are . . .U D" the reply from the opponent's fans will be "You have. . .V D" on our shirts. Man, I hope that doesn't happen.

The Dayton Flyers isn't bad though.
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  #221  
Old 07-16-2014, 07:39 PM
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Pretty much as I posted after the Cincy Alum meeting with Archie. Think Philadelphia Flyers "P" with a 'D" instead and you've pretty much got it. Problem is there is only a few NHL teams so its easy to see the "P" is the Philly Flyers whereas there are hundreds of colleges and many that start with the letter "D".

The logo showed makes me think more of Duquesne then Dayton...too close.
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  #222  
Old 07-16-2014, 07:46 PM
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Originally Posted by UDGutter2 View Post
Forgive me, I hope it doesn't happen, but I think if we chant "We are . . .U D" the reply from the opponent's fans will be "You have. . .V D" on our shirts. Man, I hope that doesn't happen.

The Dayton Flyers isn't bad though.
I have heard that they jerseys have "Dayton" on them (as shown on in the photo). If that is accurate, then the v part is not included.
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  #223  
Old 07-16-2014, 07:46 PM
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VD

Originally Posted by SC_Flyer View Post
Does anyone else think that the blue portion looks like a "V"? Essentially making our logo "VD"? Based on my experience at Dayton, this may be appropriate.

Note that I know it isn't a "V" directly, but my brain almost thinks it is with the other half hiding behind the "D". Aren't we programmed to see letters in these things?
First thing I noticed also. Looks like VD to me. The Dayton Flyers I am fine with but the D????? I graduated from UD NOT VD. Maybe it is just my age that steers me away from this but it IS JUST a logo. Disappointing to say the least. Not sure why anyone would want to do this but I am sure it was innocent as it looks legit in an earlier post.

My 12 year old thought it was OK.
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  #224  
Old 07-16-2014, 07:48 PM
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I like it. Reminds me of the Arkansas Razorback logo.
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  #225  
Old 07-16-2014, 08:29 PM
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I didn't notice this at first but the red and black combination of the logo at the top makes me think that a red/black alternate uniform is going to show itself this season. I know a lot of people dislike the black but I love it (I'm also in my 20's). I think it would be awesome to see us break out some new red and black uniforms in Puerto Rico.
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  #226  
Old 07-16-2014, 08:59 PM
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UD now looks like VD

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Old 07-16-2014, 10:03 PM
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Nope, don't see the V sticking out of that logo.

I think I would like to see the letters all separate, but I do like the wing on the D, but not the D with the odd shape and no wing. The line through the D is good. Seems like the wing should be on left and the right to frame it between the wings. You really need two wings to fly.
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  #228  
Old 07-16-2014, 10:04 PM
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I do not see a V anywhere and Ive looked for 20 minutes. Do I need a marijuana cookie to see it?
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  #229  
Old 07-16-2014, 10:17 PM
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Originally Posted by UDFlyer23 View Post
I actually really like the lettering of "Dayton Flyers" they nailed that aspect of it. Still uncertain on the "D" portion of the logo. I almost think it would look better if you got rid of the tail on the letter and just kept the D, it's too much to look at.

Hopefully the new uniforms are much better. That's what needs the most work.
Great Post - I agree about the D but I do like this. Much better than some of the other renderings people posted. I wasn't at all excited about the Philadelphia Flyers look-alike. This one is pretty cool.
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  #230  
Old 07-16-2014, 10:57 PM
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I like symmetrical logos better. If the logo was VDV instead of VD, I would like it much better. The last logo was so awful they could hardly do worse.
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Old 07-16-2014, 11:38 PM
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Originally Posted by Chris R View Post
I do not see a V anywhere and Ive looked for 20 minutes. Do I need a marijuana cookie to see it?
No you don't. I've never done drugs other than beer and I see the V, and I am sober right now.
My reaction to this logo was slightly negative which later improved to a yawn
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Old 07-17-2014, 12:01 AM
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As part of the under 30 crowd I think its terrible. What are the lines before the D? Are those supposed to be lines from the jet? to me it looks like an 80s logos. I just don't understand why were changing our logo after how much exposure we got in March?
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Old 07-17-2014, 12:29 AM
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I like it! It will look very good on the jerseys. I liked our old logo also, but the University is trying to build their brand. This logo is a good step forward and i believe recruits will like it also.
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Old 07-17-2014, 12:42 AM
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Originally Posted by SC_Flyer View Post
Does anyone else think that the blue portion looks like a "V"? Essentially making our logo "VD"? Based on my experience at Dayton, this may be appropriate.

Note that I know it isn't a "V" directly, but my brain almost thinks it is with the other half hiding behind the "D". Aren't we programmed to see letters in these things?
That was exactly my first reaction. And I was looking for UD, not VD.

I dunno....there's a reason Purdue shies away from the PU stuff.
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Old 07-17-2014, 12:47 AM
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Not a huge fan of this logo. The good thing is that with this new logo, I'm assuming new jerseys? Hopefully some tighter fit unis with no baggy shorts. That would be real nice.
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Old 07-17-2014, 12:59 AM
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It strikes me as somewhat sad that we have, by virtue of the fact that the Wright brothers tinkered in their Dayton garage and finally came up with the first real heavier than air, controllable flying machine, been blessed with a team nick name that carries with it so many possibilities. Schools would kill for this kind of thing.

But our teams may as well be the Ant Eaters or the 49er's or the Paper Clips. Our Flyer heritage has been abandoned. And yeah, I know, the blurred D is supposed to make people think of speed and airplanes, I guess.

It doesn't make me think of flight at all.
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Old 07-17-2014, 04:07 AM
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Old 07-17-2014, 06:51 AM
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Originally Posted by flyerfanday1 View Post
Not a huge fan of this logo. The good thing is that with this new logo, I'm assuming new jerseys? Hopefully some tighter fit unis with no baggy shorts. That would be real nice.
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Best unis I've seen in the last 20 years were from Australia womens Olympic teams. Form fitting and not extremely long and baggy. Now the men probably wouldn't look that good in them as they feel the need for freedom of movement. Wore a pair once in a game and it felt like my shorts were still moving even though my body stopped. Perhaps something between what the men wear now and the Australian womens team would be more ideal.

UD womens vball shorts are more form fitting and don't inhibit movement.

Last edited by Chris R; 07-17-2014 at 03:46 PM.. Reason: Picture is too freaking big.
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Old 07-17-2014, 07:47 AM
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  #240  
Old 07-17-2014, 07:47 AM
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Originally Posted by jpk4ud View Post
I think he was saying it had the feel of the stuff Nike has done for Oregon.
Well, he is wrong. It would be MUCH better than this if they had had involvement.
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  #241  
Old 07-17-2014, 07:55 AM
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Originally Posted by Chris R View Post
I do not see a V anywhere and Ive looked for 20 minutes. Do I need a marijuana cookie to see it?
The wing part to the left of the D could look like a V to me.
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Old 07-17-2014, 08:30 AM
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I see bugs crawling out of the cracks but this may be do to something else.
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  #243  
Old 07-17-2014, 09:15 AM
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Originally Posted by Chris R View Post
I do not see a V anywhere and Ive looked for 20 minutes. Do I need a marijuana cookie to see it?
Many people must have had those cookies, heard a new new logo is coming.
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Old 07-17-2014, 11:56 AM
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if that's it, you can at least say it's simpler and cleaner than current ... but more notable for what it isn't.

it's not particularly distinctive or collegiate ... block serif letters and wings on a 'D'.

would love to see the other concepts that missed the cut.

as an amateur designer with a good eye myself, i'm puzzled why we choose not to integrate an optional graphic with the logotype. would really give the system some personality -- even like the "Rudy Head" on hats earlier in this thread.

i'll give it a chance -- what wears the logo and identity matters more. just win, baby



these flat abstract ones are popular -- see also seton hall



of course, VCU just debuted this from Rickabaugh Graphics in Cbus, who did our current logo, Ohio State & many others. at least it's a SYSTEM with ram's head and other components:

http://www.underconsideration.com/br...h_graphics.php


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  #245  
Old 07-17-2014, 12:59 PM
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Originally Posted by jumpin' joe View Post
The wing part to the left of the D could look like a V to me.
Sure looks like VD to me.

This logo if it is the real deal - just flushed that 78 Mil of Elite 8 marketing value down the drain.

Come on everyone CLAP for your VD flyers.

We are VD - we are VD

This logo is absolutely horrible.

Hopefully this was leaked to judge interest - and they are not so set on their ways as to not course correct. Better to stay with the current logo - then be known as the Penicillin Kids.
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Old 07-17-2014, 01:41 PM
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Ok - got a night of rest hoping it would change my opinion. Nope - still terrible.

Of course the lettering looks better ... it would be impossible not to improve on the diagonal crap we currently have. It's just a standard block font with an angle used on the D and F. Nothing earth shattering ... which is fine and it looks ok and the script "Dayton" (the one without the stupid and unnecessary line through the D) would look fine on a new modern-fit jersey.

The D logo though ... so, so bad. My only hope is that because this has not officially been released, they can pull it back and scrap it altogether until they are ready to do it right. Our branding is terrible now, but no reason to make the mistake of half-assing it again.

The only thing worse than our current bad branding (which it least has some value due to our recent tourney run) is to replace it with a brand spanking new terrible logo which would just be visual confirmation to the sporting world that we don't belong with the big boys.

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  #247  
Old 07-17-2014, 02:00 PM
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I like the way VCU broke it down: section on Primary, one on Secondary, etc. it really allowed me to see how it all works together. I've stated this supposed new one for Dayton does nothing for me, but I'm wondering if maybe there is a secondary logo that is more than words, possibly a drawing of some sort like the VCU Ram. if so, then the combo section at the end and a full release like VCU's would be nice to get the entire picture. Obviously I'm assuming that one of the ones we've seen is not a secondary logo, since so similar (Hoping the Dayton with a D with a line through it, if considered the primary, doesn't mean the Dayton without the line through it is considered the secondary or vice versa).

Anyhow, what we've seen, to me, isn't bad, just not great. The wording Dayton Flyers is good. The VD logo will have to grow on me, as I'm not a fan of it at this time (and I wish it wasn't pointed out that the "wing" looks like a V....I didn't notice on my own but now I can't not see it and it's driving me nuts!!)

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  #248  
Old 07-17-2014, 03:19 PM
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I don't like the red and blue D. The All red or all blue D look much better in my opinion
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Old 07-17-2014, 03:26 PM
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Is there some level of confirmation that this is in fact the logo? There appear to be several on here who say they have seen the logo (I'd be curious in what capacity -- as consultants? UD employees?) -- is this in fact the logo that you saw?
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Old 07-17-2014, 03:49 PM
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At least Pantone 655C is a navy blue! If nothing else, that is a step in the right direction.

I've had a day to let the logo sink in and I like it even more today than yesterday. It's growing on me.

I'm so glad the old 1992 logo is finally dead!! I hated it the first time I saw it.
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Old 07-17-2014, 03:51 PM
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Can someone explain to me where the V is in great detail. There is just nothing there that remotely looks like the letter V in my eye. There is no right part of a letter V, there is no middle empty part of a letter V that is sort of required material to make the letter V. All I see are horizontal lines.

I think part of the problem is I too design marketing materials and brand identities for a living and what designers see and what others see are often two very different things.

Here's my general impression of clients:
http://www.boredpanda.com/sharp-suit...mment-posters/
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Old 07-17-2014, 03:59 PM
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On the red-and-blue Block D, the blue part basically is the makings of a V since the left side is the same shape as the left side of a V.
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Old 07-17-2014, 04:04 PM
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Originally Posted by podcast411 View Post
.

This logo if it is the real deal - just flushed that 78 Mil of Elite 8 marketing value down the drain.
You may not like the logo, but this comment seems quite extreme. 78 mil came from Vee hitting a shot against OSU, upsetting Syracuse in an exciting close game and easily defeating Stanford.
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Old 07-17-2014, 04:05 PM
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the V:
Left side of the "wing" is angled in from top to bottom, like left side of a V. The right side, at the bottom, is angling back up from bottom to top, like the right side of a V. You can extrapolate that it continues that way but is blocked/hidden by the actual D. No need to have the opening in the middle, there is a font that fills in the central part of letters, so a V is simply a wedge or upside down triangle/pyramid.

As for the person that said reminded him of the Cincy Cyclones original logo, I can see that. the main logo (our D their person/C) is the right half, our wing is their tornado/cyclone. So are details the same, no. but is basic general structure, yes.

As for me, our wing simply looks like we stole the Adidas logo and turned it on it's side and stuck it to the side of the new D.
http://i1.wp.com/www.asphaltandrubbe...didas-logo.jpg
I've never attached a link, so don't know if that will work. I don't know how to attach a pic.
yeah, link seems to work.
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Old 07-17-2014, 04:12 PM
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I think it's better than what we had. But i'm not jumping up and down about it. What we had was terrible. The UD was cartoonish. The whole thing was dated. The colors looked cheap.It was hard to read in a small size. It didn't take advantage of the 'flight' aspect of our namesake. And worst of all, it was on a diagonal which made merchandise and design very difficult.

The positives of this one are:
1. it's simpler and will be easier to read in a small size.
2. It's on a straight line
3. The colors are richer
4. The font is more collegiate and easier to read.

I don't really give them high marks for creativity. Not a fan of the line going through the 'D', and i don't really understand what's going on with the left edge of the 'D' either. The D with wings icon is unbalanced and won't look good in a small square the way they usually do that on broadcast. So there are definite shortcomings IMO.

I'm hoping, that like the VCU system, there are some other marks that are useful and make more use of the notion of flight. The little wings on the side of the D just don't do that enough for me. VCU's is exactly what dayton needed. Easy to read, collegiate typefaces, with imagery and wordless logos that directly links to their mascot.

I'm betting that 'D' with wings will be something that would appear on the side of helmets or basketball shorts.

The logo is better than what we had. (It couldn't have gotten much worse in my opinion). But unless it has more in the design system in terms of visual options it seems like a missed opportunity to me.
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Old 07-17-2014, 04:14 PM
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I'll agree fans are "trained" to look for those subtle things drawn into sports logos. With that said, it wouldn't have crossed my mind. But, with that said, once it was pointed out, I did think it looked like 3/4 of the old Viacom "V" logo: http://images2.wikia.nocookie.net/__.../Viacomold.png

I think Chris R. is being smarmy by pretending not to see it AT ALL. I think it is fair to say seeing the "V" is reading too much into it.

Chris, I get the vibe you have seen the logo? In what capacity? And you can confirm this is it?

Last edited by flyer2003; 07-17-2014 at 04:17 PM..
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Old 07-17-2014, 04:38 PM
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A wedge cut in half with no right side and no empty space is not a V. Its a wedge cut in half with no right side and no empty space.

If folks stare at it long enough, they will see the loch ness monster too.

Swarmy? No. This, however, is why clients should never really design things. Its like a street bystander giving architectural/engineering advice to the building they are staring up at.
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  #258  
Old 07-17-2014, 04:47 PM
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Again, I agree it is a stretch to say it pops out as a V, but it's clear you see what they are talking about. I have certainly seen logos with intentionally "hidden" letters that were harder to see than this "V".

Anyway, to go back to before, did you see this logo in development? Are you able to confirm this is it and that we're not all wasting our breath?
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Old 07-17-2014, 04:51 PM
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I threw together some rough baseball hats and a helmet with the new logo. It's not bad. And i still maintain it's better than our current one, even if it could have been better.

Hope this link works:
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Old 07-17-2014, 04:56 PM
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Also, i was trying to think about what the "D" with a line through it reminds me of. Just came to me. The old DC shoes logo.

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Old 07-17-2014, 04:56 PM
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Not a huge fan of the logo (more that I feel it is a missed opportunity), but I'll in agree that in it looks a lot better on ballcap than the current one.
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  #262  
Old 07-17-2014, 04:58 PM
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I was the one who started the "V" discussion and still see it every time I look at it. Maybe it is because I am so used to seeing UD that I need to have a letter before the D and my brain makes the wedge into a "V". I don't know why, but it does. I am an engineer, so perhaps I am programmed this way.

On a different nit, is the wedge with lines supposed to look like a wing or show streaks from flying? If it is a wing, then it looks more like a bird wing to me, which also makes no sense. If it is streaks, then I agree with others in that they should not two-tone it. Blurred images don't make streaks in other colors, they "smear" the ones that are moving.
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Old 07-17-2014, 04:59 PM
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Oh man, the ball caps and football helmut make me think too that Adidas might have something to say to us. They protect their "three stripes" as hard as any company protects their IP on the planet.
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Old 07-17-2014, 05:03 PM
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Originally Posted by Chris R View Post
A wedge cut in half with no right side and no empty space is not a V. Its a wedge cut in half with no right side and no empty space.

If folks stare at it long enough, they will see the loch ness monster too.

Swarmy? No. This, however, is why clients should never really design things. Its like a street bystander giving architectural/engineering advice to the building they are staring up at.
Really? I think you're being a bit disingenuous if you say you can't see the "V". The "V" did not jump out at me, but I can certainly see what people are talking about. It's not a wedge cut in half, as there is more than half the "wedge" showing behind the "D". It basically looks like an upside down triangle separated by two lines with a weird shaped "D" plopped on top.

I agree that non-professionals should not be the designer, but it would be wrong not to take our non-designer opinions into account. We are, after all, the end-consumer and our opinion is what the designer is trying to influence. I am also not a novelist, but I know a good book from a bad one.

Obviously, different strokes for different folks, but to me this logo reeks of mediocrity and if it is the final logo will be another big missed opportunity for UD.

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Old 07-17-2014, 05:13 PM
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Does anyone have anyway of confirming the validity of this "leaked" logo? It sounds as though some people claim to have seen it, but no one seems to vouch as to whether this is legit or where it came from? Are we all just assuming based on...
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Old 07-17-2014, 05:22 PM
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Originally Posted by Flyer'95 View Post
I threw together some rough baseball hats and a helmet with the new logo. It's not bad. And i still maintain it's better than our current one, even if it could have been better.

Hope this link works:
Definitely looks better when put on a hat ... not good but better. Certainly better than the current cartoon "UD". Like the blue one the best.

Football helmet is great for paying homage to the old Dayton Triangles!

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Old 07-17-2014, 05:23 PM
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Schwade just tweeted that the official unveiling of the new athletic logo will be tomorrow at 1 pm at the Arena. We Should be seeing the new court and hopefully some uniforms tomorrow.
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Old 07-17-2014, 06:13 PM
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I personally don't like it...I don't mind the Dayton Flyers...but don't like the D.

This is going to have to be something seen in person on an item, jersey, floor, etc...for me to come to a full conclusion...

As for now...on paper....it looks like ****. And this is from someone in touch with the young and retro crowd. If you are going to promote exciting and new...this isn't it....at least on paper.
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Old 07-17-2014, 06:44 PM
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Originally Posted by Chris R View Post
A wedge cut in half with no right side and no empty space is not a V. Its a wedge cut in half with no right side and no empty space.

If folks stare at it long enough, they will see the loch ness monster too.

Swarmy? No. This, however, is why clients should never really design things. Its like a street bystander giving architectural/engineering advice to the building they are staring up at.
As someone who couldn't stand the last logo...22 years of sophomoric design, I highly doubted that the new one would be any better. I see nothing to suggest nike was involved in this....just awful and second-rate once again.
We need a serious marketing manager...you get one chance...opportunity comes once in a lifetime. Dayton University.
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Old 07-17-2014, 06:51 PM
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I do think the logo should have included both "U" and "D" to help discourage the use of "Dayton University". I'm not in love with it (particularly the wing), but I guess it will do. Hopefully the uniforms just say "DAYTON".
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Old 07-17-2014, 07:00 PM
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Originally Posted by Flyer'95 View Post
I threw together some rough baseball hats and a helmet with the new logo. It's not bad. And i still maintain it's better than our current one, even if it could have been better.

Hope this link works:
I'm very pleased with the way it looks on the hats. I'll take two please. So much better than the old. And pretty good compared to the rest of the college logo world IMO. I've always preferred a "D" over "UD". I thought it looked cool in our jump circle both on the tartan floor and in the mid-nineties when it had the stars around it.

I like the white wing. It doesn't show on the original photo. I hope they do that on a blue or red background such as a hat or shirt will provide.

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Old 07-17-2014, 07:04 PM
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I don't buy the idea that non-graphic designers are not entitled to an opinion on this logo (Chris seems super sensitive to any criticism of it), but, even if I did, what about the fact that there are plenty of people who know graphic design and branding who are not fans of this?
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Old 07-17-2014, 07:05 PM
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Originally Posted by FlyingArrow View Post
I do think the logo should have included both "U" and "D" to help discourage the use of "Dayton University". I'm not in love with it (particularly the wing), but I guess it will do. Hopefully the uniforms just say "DAYTON".
That was my very first thought...20 more years of DU...although the old UD interlocking logo didn't do much to change that either.

Maybe the AD is trying to change our image and name...just plain ole 'Dayton'.

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Old 07-17-2014, 07:06 PM
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why not UD....?
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Old 07-17-2014, 07:33 PM
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Originally Posted by Chris R View Post
Can someone explain to me where the V is in great detail. There is just nothing there that remotely looks like the letter V in my eye. There is no right part of a letter V, there is no middle empty part of a letter V that is sort of required material to make the letter V. All I see are horizontal lines.
There's a left side of the V and the beginning of the right side. The bottom horizontal line is a triangle. Looks more like a D laid on top of a triangle.

1) Start with triangle
2) Lay "D" over top right of triangle
3) Add white lines to give the appearance of "flight"
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Old 07-17-2014, 07:54 PM
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Originally Posted by bcross View Post
There's a left side of the V and the beginning of the right side. The bottom horizontal line is a triangle. Looks more like a D laid on top of a triangle.

1) Start with triangle
2) Lay "D" over top right of triangle
3) Add white lines to give the appearance of "flight"
It could be a triangle hiding back there.
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Old 07-17-2014, 07:54 PM
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Huge stretch to make that shape into a V. It does not show up in my mind.

As far as the wing, I find it kind of classic, but a little simplified. I still think a little symmetry would work to complete the wings on both sides.

Take a look at this aviator badge link. Should become clear what they were going on. At least it was what first came to my mind, certainly not a V.
http://en.wikipedia.org/wiki/Aviator_badge

My opinion on the UD vs. Dayton. When people ask me where I went to school, and I say UD, some know the school, some don't. Whenever I say Dayton, they ask about Ohio and if the Airforce Museum is worth seeing. Therefore, I think the Dayton brand is a better brand for recognition.

I am not in marketing or graphic design, BTW.
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  #278  
Old 07-17-2014, 08:50 PM
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What with the lines through the D?
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Old 07-17-2014, 09:01 PM
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I guess it is a done deal and we should know tomorrow if this is really "it."

I just wonder, was this design along with others shown to anything approaching some focus groups or to a larger audience? Or did a small group of people make all the decisions? I mean, was there a lot of input before this was adopted?

I like it less and less every time I see it. Someone seeing this who has no connection to the school could rightly ask, "Why are you called the Flyers?"

I will say it is simple: stark, unappealing lettering and stark, unappealing colors. Maybe that's what they were going for.

Simple. Really simple.
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Old 07-18-2014, 12:02 AM
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the line through the 'D' has to be inspired by this, unoriginal as it is:



i'd like it better if there was some forward lean

it makes no sense when 'Slash D' is part of the workmark and none of the following letters have the split.

given we're such a small account to Nike (nothing custom, only from catalog), how could we expect much from their in-house design?

oh well, give it time, and keep winning

i hope it's part of a larger system. if not, we whiffed

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Old 07-18-2014, 01:14 AM
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If you squint a little bit, it's a C. Haha.
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Old 07-18-2014, 02:41 AM
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Originally Posted by flyer2003 View Post
I don't buy the idea that non-graphic designers are not entitled to an opinion on this logo (Chris seems super sensitive to any criticism of it), but, even if I did, what about the fact that there are plenty of people who know graphic design and branding who are not fans of this?
A misrepresentation of both my opinion and my sensitivity. Nobody has been silenced.

Just as many would alter the UDPride logo if given the chance. Does that bother me? Not in the slightest.
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Old 07-18-2014, 08:16 AM
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Art and graphics can still be very subjective and difficult.

A logo can't tell the complete story. It's job is recognition. Dayton tells the story better than D, but as I understand TV people had problem with it and expressed that to UD. So it was shortened. The wings were supposed to represent fast. I don't see the V, but my wife does....

To risk making this thread really ugly, should we ask the designers on this board to submit their own version of logo? My guess for all logos submitted, there would be as many people hating them as loving them.
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Old 07-18-2014, 08:42 AM
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Originally Posted by Fudd View Post
It could be a triangle hiding back there.
I think it is actually a rhombus hiding. (I really don't think so but I have always wanted to use the word rhombus in a post.)
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Old 07-18-2014, 08:50 AM
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Originally Posted by Chris R View Post
A misrepresentation of both my opinion and my sensitivity. Nobody has been silenced.

Just as many would alter the UDPride logo if given the chance. Does that bother me? Not in the slightest.
Anyone remember the old Viacom logo that had the V with the lines through it? The absolute 1st thing I thought of was the Viacom V.
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Old 07-18-2014, 09:18 AM
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Originally Posted by Chris R View Post
A misrepresentation of both my opinion and my sensitivity. Nobody has been silenced.
You've pretty much mocked anyone who made even minor criticisms of the logo as being idiotic rubes who don't know anything about branding or design. Because there are plenty of other people in the marketing/design world who are not pleased with this design, the dismissive mocking tone strikes me as being overly sensitive to any critique.

The Viacom "V" didn't jump out at me until being pointed out and doesn't bother me, but repeatedly pretending like there is no possible way of seeing it?

"Its like a street bystander giving architectural/engineering advice to the building they are staring up at." A non-architect can still critique the looks of a building.

The logo is not awful, but it really feels like a missed opportunity.
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Old 07-18-2014, 09:28 AM
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Originally Posted by Chris R View Post
This, however, is why clients should never really design things. Its like a street bystander giving architectural/engineering advice to the building they are staring up at.

You mean like rollo?
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  #288  
Old 07-18-2014, 09:37 AM
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Originally Posted by bcross View Post
There's a left side of the V and the beginning of the right side. The bottom horizontal line is a triangle. Looks more like a D laid on top of a triangle.

1) Start with triangle
2) Lay "D" over top right of triangle
3) Add white lines to give the appearance of "flight"
Bermuda Triangle - Plenty of "flights" went into it and never came back
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Old 07-18-2014, 09:38 AM
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Also reminds me of a few Chiefs logos I've seen:

Spokane

Syracuse Sky Chiefs

Here's a Flying V logo for everyone who can or can't see the V:



Ducati logo that is similar. I like the vertical line better than the horizontal line in our new logo. However, I wish there were no line at all:



I worry that with the horizontal line, some might mistake the D for a C:

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Old 07-18-2014, 09:48 AM
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Originally Posted by The Worker View Post
Also reminds me of a few Chiefs logos I've seen:

I worry that with the horizontal line, some might mistake the D for a C:


So your sayin' we could be known as "Dayton College"?
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  #291  
Old 07-18-2014, 10:12 AM
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Believe it or not, the first thing I thought of when I saw the logo was that the D looked almost exactly like the Old Man in the Mountain in New Hampshire.

http://cdn.ebaumsworld.com/picture/P...anmountain.jpg
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Old 07-18-2014, 10:40 AM
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In the end it doesn't matter if Chris or others can not see a V, but the fact is some can. And this is our fans. therefore I'm assuming some opposing fans will be able to see it also, and that could lead to some ugly jeering by opponents. When I was younger, before I went to UD, I was playing with the station dial on my Mom's radio. I came across Swampy's beloved WVUD. And to this day I wonder why V was the second letter, because my Mom immediately jumped on it, dropped the U and called it WVD. Every once in a while for a long time after that it was a running joke to turn on that "diseased" station. I'm sure the station wouldn't have appreciated it, but it occurred. I can see the same type thing happening with opposing fans that think they see a V, even though we all know that a V was NOT the intent of the wing or whatever it is to be called.

Personally, I still think the "wing" looks like the Adidas logo on its side (I happened to have my Adidas hat on the table next to me when I originally pulled up this thread). if this truly is the new logo, I hope Adidas doesn't latch onto this and cause an issue. Sounds stupid and unlikely, until you remember all the even more stupid and less likely things that have become issues, lawsuits, etc. Is it a stretch, yes. But potential is actually there.
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Old 07-18-2014, 10:52 AM
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Talking

I showed the new logo to an "older" female employee, she said "Is that VD? People don't use that term anymore, maybe the kids (referring to me, I am 31) won't pick up on it. Let's hope they don't pick up on it, oh no what has UD done?"

I about lost it.

I kinda like it. The logo, not VD.

Originally Posted by Fudd View Post
It could be a triangle hiding back there.
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Old 07-18-2014, 10:53 AM
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Like I said previously, just who exactly did "they" do market research with? Based on the comments on this thread, I stand by my earlier comment that is must have been ESPN 8, The Ocho! If only there were a large community of UD fans that posted on the schools primary athletics (and other topics), message board that could have had a say.... Frankly, a new logo should never be developed without significant and broad based input from a large cross section of stake holders. As near as I can tell, that did not happen here.... It seems like a handful of design nerds worked on the project and then consulted very few people. The end result: A new logo is not being unveiled today, a new logo is being imposed today.
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Old 07-18-2014, 11:03 AM
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Originally Posted by DetroitFlyer View Post
Like I said previously, just who exactly did "they" do market research with? Based on the comments on this thread, I stand by my earlier comment that is must have been ESPN 8, The Ocho! If only there were a large community of UD fans that posted on the schools primary athletics (and other topics), message board that could have had a say.... Frankly, a new logo should never be developed without significant and broad based input from a large cross section of stake holders. As near as I can tell, that did not happen here.... It seems like a handful of design nerds worked on the project and then consulted very few people. The end result: A new logo is not being unveiled today, a new logo is being imposed today.
I would have to think there were some focus groups done, not? With a cross-section of whose opinions you'd want, i.e., fans and people outside of Dayton?

I know I keep saying it -- it's not the worst thing, but it feels like a missed opportunity. At least as far as fans/alumni, I think a modernized spin on the old logo would have been nice. Red, Navy, Marianist Blue trim. Concerned about the black showing up in the picture.
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  #296  
Old 07-18-2014, 11:42 AM
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Originally Posted by flinsensier2003 View Post
You've pretty much mocked anyone who made even minor criticisms of the logo as being idiotic rubes who don't know anything about branding or design. Because there are plenty of other people in the marketing/design world who are not pleased with this design, the dismissive mocking tone strikes me as being overly sensitive to any critique.

The Viacom "V" didn't jump out at me until being pointed out and doesn't bother me, but repeatedly pretending like there is no possible way of seeing it?

"Its like a street bystander giving architectural/engineering advice to the building they are staring up at." A non-architect can still critique the looks of a building.

The logo is not awful, but it really feels like a missed opportunity.
But Im the sensitve one. Whew doggies.
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  #297  
Old 07-18-2014, 11:45 AM
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Official Statement from UD:

https://www-secure.udayton.edu/news/...logo_image.php
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  #298  
Old 07-18-2014, 11:51 AM
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I am trying to understand. Does the VD come from the mysterious hidden triangle?
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Old 07-18-2014, 11:52 AM
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I just got an email from "Tim Wabler" inviting me to go to daytonflyers.com "later today" to see the finished product.
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Old 07-18-2014, 11:58 AM
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Originally Posted by Chris R View Post
But Im the sensitve one. Whew doggies.
Yup -- just look at this the thread and your reactions to any criticisms of the logo. Not exactly "agree to disagree".

Last edited by flyer2003; 07-18-2014 at 12:00 PM..
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